A Comprehensive Guide to Getting the Best Results
Understanding Your Goals
At MA-Residential, we understand that selling a property is about more than bricks and mortar. It’s about timing, relationships, aspirations, and often, deeply personal transitions. Whether you’re moving for more space, a new job, a fresh start or financial reasons, our job is to help make that move happen smoothly, transparently, and with the best possible outcome.
What sets MA-Residential apart is our belief that selling should never feel like you’re just another listing. We pride ourselves on clarity, empathy, and intelligent strategy. Our approach is tailored to your needs from day one, and we’re with you every step of the way, listening, advising and pushing for the best result. If we say we’ll do something, we mean it. And if something doesn’t look right, we’ll tell you, because good service should also mean honest service.
Your Valuation & Our Pricing Strategy
The right pricing strategy is often what makes or breaks a sale. Overpricing can leave a property sitting on the market for months, while underpricing can cost you thousands. We take the time to analyse recent sales, local trends, buyer behaviour and demand cycles to advise you on a figure that’s both competitive and achievable.
We don’t give you inflated figures to win your instruction. We give you market-backed advice grounded in years of experience in the London Market. Your initial valuation is completely free, and there’s no pressure to list unless you’re ready. We’re always happy to provide guidance, whether you’re planning to sell immediately or simply considering your options.
Getting Your Home Ready to Impress
Today’s buyers often decide within minutes, sometimes seconds. First impressions carry enormous weight. Our role is to help ensure that your property presents at its very best from the outset. This doesn’t mean spending a fortune on staging or renovations. In many cases, a deep clean, a little decluttering, and some small visual updates can do wonders.
We will walk through your home and provide personalised suggestions on how to enhance its appeal. From lighting and layout to scent and sound, we help you focus on what makes buyers feel like they’ve found “the one.”
Marketing That Delivers Results
When it comes to selling, marketing isn’t about noise; it’s about visibility in the right places and quality presentation that speaks for itself. That’s why we invest in professional photography, compelling copywriting, precise floor plans and engaging digital brochures.
Your property will appear across all major portals, including Rightmove, Zoopla, and OnTheMarket, but we don’t stop there. Our website is SEO-optimised and constantly maintained to attract quality traffic. We also leverage social media, direct email campaigns and our growing database of active buyers to ensure your home reaches the right people at the right time. And because we’re based in the area we serve, we still believe in the power of a well-placed For Sale board and strong local presence.
Viewings, Offers & Buyer Qualification
We manage every viewing personally. We’ll never send unaccompanied applicants or leave you with vague feedback. After each visit, you’ll hear from us with honest impressions, buyer motivation, and next steps. We take the time to get to know potential buyers so we can assess how serious they are, what their financial position is, and whether they’re the right match for your timeline.
When an offer is made, we’ll always present it promptly and in full. But we won’t stop there. We’ll help you understand the offer’s strength, the buyer’s circumstances, and your options. In many cases, the highest offer isn’t the best, and we’ll help you weigh up price against position, reliability, and timing.
Sales Progression – Our Strongest Asset
This is the stage where deals can falter, and where the difference between agents becomes obvious. At MA-Residential, we take a proactive, hands-on approach to sales progression. Once you’ve accepted an offer, we don’t step back, we step in.
We’ll liaise with solicitors, surveyors, mortgage advisers and other estate agents in the chain. We’ll anticipate issues before they arise and work collaboratively to resolve them. If your buyer pulls out, we’ll have a list of back-up interest ready. If the survey returns queries, we’ll help manage expectations on both sides. You’ll never be left chasing updates, because we know how stressful silence can be.
Our goal is to see the sale through to completion with as little disruption and delay as possible. And if something becomes complicated, we’ll deal with it calmly and clearly — always with your best interests in mind.
The Sales Process – What Happens When You List
Selling with MA-Residential follows a clear, straightforward process:
1. Valuation and instruction - We visit your home, discuss your goals, and agree a pricing strategy.
2. Professional photography & floorplans - Once instructed, we arrange for a professional photographer to capture your home at its best and create accurate floorplans to support a high-quality listing.
3. Marketing launch - We prepare and release the listing across all platforms and begin arranging viewings.
4. Viewings and feedback - We manage all appointments and provide timely, honest feedback.
5. Offer negotiation - We vet buyers thoroughly and negotiate the best offer based on your priorities.
6. Sales progression - We keep solicitors and all parties in the loop, resolving issues proactively.
7. Exchange & completion - We ensure a smooth handover and support you until keys are exchanged.
Conveyancing – Choosing the Right Legal Partner
Conveyancing is the legal process of transferring property ownership. It’s critical to a smooth and successful sale. We strongly recommend instructing a solicitor as soon as your property goes on the market, not after an offer is accepted. This speeds up the process and prevents delays.
We’re happy to recommend trusted local solicitors who are proactive, communicative, and familiar with South London property. Working with a good conveyancer can be the difference between a smooth sale and a stalled transaction.
Step-by-Step Conveyancing Timeline
1. Instruct your solicitor - As soon as you decide to sell, appoint a solicitor and complete their onboarding process.
2. Complete the property information forms - These include the TA6, TA10 and leasehold-specific forms if applicable.
3. Prepare documentation - Your solicitor will collect title deeds, EPC, lease details and other relevant paperwork.
4. Draft contract sent to buyer’s solicitor - This includes all legal details and forms the basis of the legal transfer.
5. Enquiries raised - The buyer’s solicitor will raise enquiries, often based on the contract, searches or survey.
6. Negotiations & replies - Your solicitor responds to enquiries and negotiates with the buyer’s side if needed.
7. Exchange of contracts - Once both sides agree and are ready, contracts are formally exchanged and a deposit is paid.
8. Completion - Usually 1–2 weeks after exchange. Ownership transfers officially, keys are handed over, and funds are released.
A good solicitor will keep you and us fully informed throughout the process. If not, we will, so you’re never in the dark.
Checklist: What You Need Before You Sell
To avoid delays, we advise having the following ready from day one:
For Freehold Properties:
- Energy Performance Certificate (EPC)
- Proof of ID and address (for anti-money laundering checks)
- Title deeds or Land Registry documents
- Details of any works or structural alterations
- Building regulations certificates (if applicable)
- Contact details for your solicitor
For Leasehold Properties (Flats):
- All the above, plus:
- Lease details: remaining term, ground rent, service charges
- EWS1 Form (if applicable - usually required for buildings with cladding or over 18m in height)
- Building Safety Act compliance documents (if relevant)
- Management pack from your freeholder or managing agent
We’ll help guide you through collecting everything you need so that nothing slows your sale down unnecessarily.
Why MA-Residential?
We’re not a corporate chain chasing quarterly targets. We’re a proudly independent agency built on local knowledge, personal commitment, and long-term relationships. Our clients come to us because they want experience, honesty, and a service that feels human, not scripted.
Every seller we work with is treated with the care and attention we’d expect for ourselves. We won’t overpromise, but we will overdeliver. That means realistic timelines, straightforward advice, and a determination to get you the best possible outcome, not just any sale.
Ready to Talk?
You don’t need to be 100% ready to sell in order to start a conversation.
Whether you want an up-to-date valuation, market insight, or just some honest guidance, we’d be delighted to hear from you.
MA-Residential
1st floor Romer House, 132 Lewisham High Street, London, SE13 6EE
020 8264 4464
hello@ma-residential.com
www.ma-residential.com
“Customers may forget what you said, but they’ll never forget how you made them feel.”
